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The 35th Hong Kong Book Fair concluded its seven-day run on July 22. At this cultural extravaganza themed "Food Culture ? Future Living", Sichuan Province, the thematic province of the mainland exhibition area, presented over 600 curated publications, 240-plus distinctive cultural creations, and more than 20 intangible cultural heritage performances, under the core concept of "Sichuan and Hong Kong: Weaving Culture, Crafting Tomorrow", vividly showcasing the unique cultural charm of "Splendid Sichuan: Land of Abundance" to Hong Kong citizens and global readers.

Cultural Resonance: Hong Kong Citizens Marvel at "Pure Magic"

Stepping into the Sichuan Pavilion is like entering a living current of Bashu culture. In the Book Zone, publications such as Encountering Sanxingdui and Series of Shu Roads Heritage decode the ancient Shu civilization. Meanwhile, "Sichuan Cuisine", "Sichuan Baijiu" and "Sichuan Opera" volumes in the Culture and Tourism of Bashu: The Great Tianfu series echo the "Food Culture" theme of the book fair. The Integration Zone stands out as a visual feast, where every exhibit, from giant panda plush toys to Shu embroidery silk scarves and Sanxingdui-inspired jewelry, epitomizes the enduring sophistication of Bashu civilization.

The exhibition's debut quietly activated a cultural resonance between Sichuan and Hong Kong.

"Face-changing!" The cry erupted from the audience. As the Sichuan opera artist's silken sleeves swept through the air, the red facial mask transformed into blue in a blink. Many Hong Kong residents stared intently at this instantaneous transformation, couldn't help but take out their phones to record it, and exclaimed, "It's amazing! How is this done?" Uncle Chen, hailing from Sichuan by ancestral origin, was spellbound by the long-spouted teapot tea-art performance. The tea artist, gripping a copper teapot more than a meter in length, moved with agility, deftly pouring the scalding tea into the tiny teacups with pinpoint accuracy. Pointing at the Huanglaowu peanut shortbread and Mianyang rice noodles on the display stand, he sighed with emotion, "Having this tea with these hometown specialties makes me feel like I'm back in the old teahouses in Chengdu."

From Shu embroidery masters guiding Hong Kong teenagers in stitching giant panda motifs, to children confidently reciting the "Three Wonders of Sichuan Opera" during an interactive Q&A session, cultural connections sparked at every turn. As emphasized by a leading official from the Publicity Department of the CPC Sichuan Provincial Committee at the launch ceremony, "Every book and cultural creation whispers the diversity of 'Splendid Sichuan' and the vibrant authenticity of 'Land of Abundance'."

Pandas as Cultural Ambassadors: Sichuan-Hong Kong Collaboration Yields Midsummer Harvest

The Sichuan-Hong Kong "Panda Culture" Joint Publication Launch and the 2nd Golden Panda Awards Promotion emerged as key highlights during the book fair. At the event, the traditional-Chinese-character versions of The Giant Panda You Don't Know and the Understanding Pandas Through One Book! The Bamboo Monarch's Fun Encyclopedia, jointly launched by Xinhua Winshare and the Sino United Publishing (Holdings), opened new windows for Hong Kong readers.

"The giant panda is a link connecting Sichuan and Hong Kong," said Hu Wei, Deputy General Manager of Xinhua Winshare, brimming with anticipation for deeper cultural exchanges between the two regions. Elvin LEE Ka-kui, Vice President of the Sino United Publishing (Holdings), recalled the panda-themed exhibition area at the Yaumatei Branch of Chung Hwa Book Co. (HK) Ltd. "Cultural and creative products from Sichuan are very popular in Hong Kong," he remarked with palpable enthusiasm. "This represents merely the first blossoming of our wonderful collaboration."

The cooperation extends beyond books. Jacky Chung, Director for the Chinese Mainland of the Hong Kong Trade Development Council (HKTDC), stated straightforwardly in an interview, "There are great prospects for Sichuan-Hong Kong partnerships in the film and television industry." He specifically highlighted Sichuan-born blockbuster IPs like Ne Zha 2 and expressed keen anticipation for the upcoming 2nd Golden Panda Awards in Chengdu this September. "We hope Hong Kong's industry insiders will actively participate," he said, "joining global peers to co-create works with true international appeal." Elvin LEE Ka-kui, in turn, emphasized the synergistic effect between the Golden Panda Awards and the publishing industry. "Quality literature can evolve into cinematic IPs, and these IPs can be further developed—this is a virtuous cycle of opportunity," he said.

From the signing of Sichuan-Hong Kong cooperation framework agreements to the launch of panda-themed publications in traditional Chinese characters, and now to the promotional campaigns for the Golden Panda Awards, the cultural bonds between the two regions are growing ever stronger. As vividly captured in the event's opening montage—where global filmmakers conversed under the alternating glow of award ceremony spotlights and Chengdu's neon-lit alleys—these frames foreshadow a rising tide of trans-regional collaborations yet to unfold.

Passionate Engagement: Tomorrow's Promise in Cultural Crescendo

The resounding success of this cultural extravaganza is quantifiable: about 40,000 Hong Kong readers immersed themselves in the Sichuan Pavilion, experiencing firsthand the artistry of long-spout tea ceremonies and other intangible cultural heritage displays.

At the sharing session of the Culture and Tourism of Bashu: The Great Tianfu series, the "Sichuan Opera" volume resonated with Hong Kong audiences who love Cantonese opera. During the "Dongpo Aesthetics" themed dialogue, an expert from the Sichuan Academy of Social Sciences delivered a resonant recitation of a "Prelude to Water Melody" poem, creating a wonderful reverberation between the poem's cadences and the on-site audience's Cantonese exclamations. At the "China Science Fiction Creation and Publishing Exchange" event, the person in charge of Science Fiction World magazine highlighted Chengdu's development as a "City of Sci-Fi", showcasing Sichuan's vibrant cultural dynamism to Hong Kong readers.

The curtain falls, but it does not mark the end. Xinhua Winshare's representatives revealed that Sichuan and Hong Kong maintain over 60 book-copyright cooperation projects each year, and the Tianfu Bookfair has established satellite exhibition venues in Hong Kong for two consecutive years. The future beckons with Sichuan-Hong Kong co-created panda picture books, shared stages for Sichuan and Cantonese opera, and the Golden Panda Awards serving as a global cinematic bridge. As Margaret Fong, Executive Director of the HKTDC, said, "Cultures gain vibrancy through exchange—the Sichuan-Hong Kong collaboration is about to unfold its new chapters."